Beer heavyweight Heineken has highlighted increased experimentation and what it calls ‘easy-drinking beers’ as fast-growing category trends within the alcoholic beverages sector in Asia, and expects these to expand even further in the coming year.
Despite the many challenges COVID-19 pandemic has brought for the food and beverage industry in 2020, growth has remained top-of-mind for most food firms. Here we bring you some of the 2021 market priorities for three major brands…
Heineken foresees big things for the products in its cider portfolio within the Asia Pacific region, banking on rising consumer preference for choice and diversity in their alcoholic beverages, as well as many who seek out a sweeter option than beer.
Consumers are turning back to brands they know and trust as a result of the coronavirus pandemic - and that’s particularly true for brand Heineken, says the brewer.
Brands and suppliers need to innovate with speed and agility to meet the meet changing demands from APAC’s consumers amid the Covid-19 pandemic, an expert panel featuring a raft of top firms has concluded.
Heineken and Tiger Beer have taken measures to revise marketing strategies and double-down on product innovation after seeing online sales surge after the COVID-19 pandemic outbreak hit on-trade consumption.
Heineken’s recent launch of its zero-alcohol beer in Malaysia has hit its first snag less than a month in, with a government minister accusing non-alcoholic beers as being‘confusing’ for Muslims.
Heineken’s new zero-alcohol beer Heineken 0.0 is the brand’s pioneering foray into the Low and No Alcohol (LNA) category in Singapore, with the firm targeting availability in locations such as salad bars, gyms and offices as it seeks to rival soft drinks...
Heineken Malaysia will be raising its product prices as a response to the ‘challenging environment’ in in country, despite reporting very positive results in its 2018 year-end financial report.
Malaysian beer industry leaders Carlsberg Brewery Malaysia Bhd (Carlsberg) and Heineken Malaysia Bhd (Heineken) have expressed varying opinions about the implementation of the Sales and Service Tax (SST).
Heineken insists it is ‘absolutely on top’ of the counterfeiting issues that can appear in emerging markets, after a Vietnamese gang producing fake Tiger and Heineken was busted last week.
Fraser & Neave (F&N) announced today that shareholders will vote on the firm's proposed sale of its interest in Asia Pacific Breweries (APB) to Heineken on September 28, and hailed the offer as its 'best opportunity' to realize...
Heineken has struck an agreement with the board of Fraser and Neave (F&N) to acquire the latter’s interest in Asia Pacific Breweries (APB) for over S$5.1bn, as one analyst told BeverageDaily.com that the Dutch brewer was paying over the odds to ensure...
A Singapore-based analyst tells BeverageDaily.com that rumours of a Coca-Cola Company move for Fraser & Neave’s (F&N’s) non-alcoholic beverage business would be ‘no surprise’, as Heineken chases down its brewing arm APB.
