Healthy snack brand SnackRight is seeking to withstand wider economic uncertainties by focusing on product improvement and shelf-life extension, in order to increase its sales channels.
Singapore’s Hey! Chips says it is hoping to benefit from first-mover advantage with its whole-ingredient snacks, which the firm says is an untapped category in Asia’s healthy snacking space.
Indian dried fruits and snack brand ProV foods says affordability is key for better-for-you brands to take a bigger slice of the country’s rapidly developing snack market.
Singapore chocolate firm Tatgu used the pandemic to press ahead with innovation across its low-sugar and -GI, and high-calcium product ranges, as it seeks to meet soaring demand for better-for-you treats.
Fifty-year-old Australian firm Continental Taralli is modernising its marketing and product development approach to stay up-to-date with current food trends such as gluten-free and healthy snacking, as it seeks to solidify its appeal amongst younger consumers.
Singapore start-up Zenko Superfoods has unveiled plans to distribute its healthy snacks into Australia and South East Asia, including its flagship water lily pops.
Herbalife has positioned its new APAC-focused iced coffee range as both a healthier alternative and as an ‘ideal snack’ product, in hopes of appealing to younger, health-conscious consumers.
Malaysian healthy snacks firm Signature Market has ambitious hopes to launch of four to six new healthy snacks a week as it pursues its mission to become the Trader Joe’s of South East Asia.
