Health Claims

Firms like Nexira promote nutrient-health links at shows like HI-Japan, but they do not always make it onto products as claims

"We aren’t going to wake up one day and everything will be crystal clear; there’s going to be some trial and error going through it.”

Godsend or Godzilla? What will Japan’s new health claims system look like?

By RJ Whitehead & Shane Starling at Health Ingredients-Japan in Tokyo

Japan will implement a new health claims system that is set to supersede its strict FOSHU regime in April 2015 – just six months away – but what form will it take and will it meet its deadline?

Euromonitor: “It’s an interesting development where the brand is clearly focused on targeting the ageing population in its key region – Western Europe.”

Benecol ahead of Unilever Pro-activ with bone-heart claims?

By Shane STARLING

Benecol has expanded its plant stanol, cholesterol management-based health offering in the UK by adding vitamins that permit approved EU heart and bone health claims – a move analysts said should resonate with older consumers and give rival pro-activ...

FSANZ standard should be adopted by Asian giants

Ankush at large

FSANZ standard should be adopted by Asian giants

By Ankush Chibber

Health claims in food and beverage products is perhaps the most talked about topic in the entire food production chain outside of GM. In mature markets like the US—and now Australasia—at least there has been frameworks implemented to rationalise the claim-making...

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