Global gummies specialist firm Haribo believes that a combined focus on sour flavours and variety packs will be its route to attracting more teenage and young adult consumers to the brand in the APAC region.
Thailand’s Boonprasert Confectionery is evolving its innovation strategy to focus on the development of novel formats and functional offerings to meet changing consumer needs in and out of its home market.
Australian guilt-free confectionary firm Funday has highlighted its unique gut-friendly ingredient formulation as well as its one-bag-one-serve packaging as major success factors after entering 3,000 retail outlets in the region.
China functional food firm BuffX has outlined its strategy to outgrow the bottleneck seen in tier one and two cities – by launching powder-based ‘breakfasts’ in lower tier cities formulated using traditional Chinese medicines (TCM) concepts.
Australia's nutraceutical brand Nature’s Way is on track to expand its adult gummy products in China, believing that the category is now well-established due to a slew of new market entrants in the past year.
Start-up Nourished claims it has developed the world’s first 3D-printed ‘truly customised’ daily nutrition stack, which it is launching in the UK this week.
