Bakery giant Betty Crocker is marking its upcoming 100-year anniversary in the Middle East with NPD in its cake mix range and a shift to gender neutral marketing and messaging that has won multiple awards in the region
Brands in the Middle East need to look past conventional product and marketing development to focus on agility, connectivity and trust to drive successful innovation in today’s F&B market, according to General Mills’ AMEA head.
To mark Whole Grain Day (19 November), Cereal Partners Worldwide (CPW) has again called on governments and policymakers to recognise the contribution of whole grains and help their nation make it a priority inclusion in their diets.
General Mills is collaborating with Musim Mas Group to launch a programme designed to integrate independent smallholders from villages neighbouring the Leuser Ecosystem in Aceh Singkil into the sustainable palm oil supply chain to reduce deforestation...
A consortium of industry big names, including General Mills, Coca-Cola, and Danone, has joined the China Food Tech Hub – a project aimed at partnering outstanding start-ups with major industry players to meet the ever-changing consumer demands in China.
Monsanto has just been ordered to pay $289m in damages to a man who alleged its glyphosate-based herbicide caused his cancer (a ruling it is appealing). But what, if anything, does this verdict mean for food companies manufacturing products containing...
Through partnerships with small farmers, non-governmental organizations and other industry stakeholders, General Mills reports it is making progress towards its goal of sustainably sourcing 100% of its top 10 ingredients by 2020.
Leading food and drink makers including Nestlé, Unilever and Coca-Cola have made good progress in the year since Oxfam released its first Behind the Brands sustainability scorecard – and only one company made no progress, according to the NGO.