The juice industry in the Middle East is being driven by demands for no added sugar products in the wake of rising health consciousness and government ‘sin taxes’, along with major brand efforts to make them affordable to the mass market.
Indian packaged fruit juice company Fresca Juices is on track to conquer the country’s juice market by 2022 with impressive growth numbers under its belt last year and its ‘unrivalled’ variety of flavours.
Only a quarter of Chinese millennials say they prefer fruit juice made with fruit grown in Asia, compared to 60% who favour American fruit, according to a survey commissioned by Welch’s Global Ingredients.
With packaged fruit juice consumption in freefall in recent years, the number of Australians who opt for it has plummeted by 1.3m people since 2012, when over 35% of the population would consume an average of 4.6 glasses each week.
The Indian food regulator has amended the national food regulations to include a definition for carbonated fruit beverages, much to the disappointment of beverage makers, who are still reeling at a proposal to levy a “luxury tax” on their products.