The pandemic has brought about unexpected improvements in consumer dietary habits in Oman, alongside the digitisation of food and grocery retail, increased intake of local products and growing awareness of food waste, a new study reports.
Mondelez International’s newly appointed Managing Director for Malaysia and Singapore has revealed product localisation and digitisation as key priorities to drive the company’s regional growth, in an exclusive interview.
‘New retail’ — where online and offline strategies converge — may be the sector’s hottest topic after it was coined by Alibaba founder Jack Ma last year, but what is the thought behind the buzz word?