Diageo

Pic: getty/mariekepeche

Diageo acquires flavor matching tech company Vivanda

By Rachel Arthur

Diageo has acquired Vivanda, the owner of the technology behind Diageo’s digital ‘What’s Your Whisky’ online platform as well as the ‘Journey of Flavour’ experience at Johnnie Walker Princes Street in Edinburgh.

Diageo to acquire Ryan Reynolds Aviation Gin

Diageo to acquire Ryan Reynolds’ Aviation Gin

By Rachel Arthur

Diageo will acquire Aviation American Gin, which is co-owned by actor Ryan Reynolds, through the acquisition of Aviation Gin LLC and Davos Brands LLC in a $610m deal.

Key United Spirits brands (Picture Copyright: Diageo)

United Spirits: India regulator gives green light for $2bn Diageo deal

By Ben BOUCKLEY

The Indian Competition Commission (CCI) has approved Diageo’s purchase of a 53.4% stake in United Spirits (USL), saying that the £1.28bn ($2.04bn) purchase may boost the nation’s premium spirits market and improve consumer choice without jeopardizing...

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