Malaysia-based Miaow Miaow says taste still tops health claims in the snacking category as it prioritises marketing campaigns for greater brand awareness in its key regional export markets.
Healthier crackers firm Mary's Gone has successfully launched three separate better-for-you ranges in supermarkets across the Middle East, riding on the rising demand for healthier, clean label product options.
Mondelez Australia is looking to cash in on the rise of healthier savoury snacks in the country via its recent entry into the local premium cracker category, a sector it believes to be leading this trend nationally.
The cereal and snack giant showed off new products for Rice Krispies, Pop-Tarts, Pringles and Cheez-Its at the National Association of Convenience Stores (NACS) show held in Atlanta, US, on October 1-4.