Krill oil supplementation is gaining traction amongst Japan’s beauty seekers, claims supplier Aker BioMarine, which recently set up an office in Tokyo.
The quality of clinical trials behind products under Japan’s Foods with Function Claims (FFCs) is undermined by a lack of proper protocols, such as the absence of trial registration and transparent study designs, says a new study.
Clinical trial findings are becoming ever more important in today’s world as consumers are looking beyond label claims and are actively reading up on the health benefits and evidence of ingredients used in immunity products, according to an expert panel.
Researchers from Asia, the Middle East, and the West are now trialling omega-3, honey, and even potato resistant starch, on top of vitamins and zinc, as they race to find products that could contribute to the fight against COVID-19 and its symptoms.
