Cider

Picture Credit: Darren Fry/Flickr

SPIRITS GIANT ANNOUNCES 'NEW STRATEGIC DIRECTION'

Suntory cans Magners cider in Australia after brand sales slump

By Ben BOUCKLEY

Suntory Australia is taking a ‘new strategic direction’ by focusing on its premium spirits and liqueurs brands and exiting a distribution deal with C&C Group for Magners cider, as the brand's sales suffer down under.

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