Delhi-headquartered brewery Bira 91 has detailed how consumer demands for ‘healthier and more experimental’ products are guiding its innovation strategy, while also revealing its plans for a ‘premium’ Indian beer.
New Zealand-based Zeffer Cider is looking to increase appeal with a broad audience by rolling out various innovations including unique flavours as well as seltzers and non-alcoholic options.
Japanese consumer demand for Australian cider is on the rise due to flavour and packaging compatibility, but experts are also predicting a boom for domestic craft producers, despite a challenging regulatory environment.
Homegrown Japanese alcohol firm Vinvie believes that there is major untapped potential to be found in the ‘niche’ local cider market as consumers are increasingly on the lookout for lighter, lower-alcohol options.
Heineken is acquiring Strongbow from Asahi in Australia, after the Japanese firm was forced to sell the cider brand by competition chiefs as part of its deal to buy Carlton & United Breweries (CUB).
Heineken foresees big things for the products in its cider portfolio within the Asia Pacific region, banking on rising consumer preference for choice and diversity in their alcoholic beverages, as well as many who seek out a sweeter option than beer.
Suntory Australia is taking a ‘new strategic direction’ by focusing on its premium spirits and liqueurs brands and exiting a distribution deal with C&C Group for Magners cider, as the brand's sales suffer down under.
