Wine drinkers in Japan are becoming more adventurous and showing an increased interested in wine, according to Wine Intelligence. And, in fact, the country is rated as one of the most attractive wine markets in the world.
Consumer demand from East and Southeast Asia for high value foods and beverages is driving export growth and diversification for New Zealand’s food and beverage industry, a new government report has revealed.
Isn’t the answer obvious? The Chinese, with their thirst for fine French wines, New World reds and keenness to plant vineyards over the past five years, easily outstrip the economically stressed, beer-loving Japanese.
The recent trade spat between Indonesia and Australia, which comes on the back of the southeast Asian nation’s objection towards its southern neighbour’s move to implement plain packaging of cigarettes, might have been blown out of all proportion, but...
With consumption almost tripling over the last six years, China has leapfrogged France and Italy to become the world’s biggest red wine market, with surging demand for the variety in stark contrast to that for its inauspicious white counterpart.
Wine Intelligence has warned wine exporters to China against 'seeing only dollar signs' in the world's fifth-largest wine market, and said it was important to understand Chinese consumers, not just parachute in western brands.