Leaders of Kellogg Co.’s soon-to-be divided businesses plan to grow their respective entities by modernizing infrastructure to support additional innovation and returning to near pre-pandemic merchandising levels.
Kellogg’s India has launched three new variants of cornflakes — thandai badam, kesar pista badam and rose badam — to bring ‘authentic Indian flavors’ into breakfast bowls.
Hindustan Unilever (HUL) plans to launch a raft of South Asian breakfast options to capitalize on the Indian consumer’s growing demand for more traditional products.
Calbee has entered China’s brick-and-mortar retailers with its fruit cereal brand Frugra, as the company’s CEO Akira Matsumoto hopes the country will contribute one-third of Calbee’s international sales by 2020.
Digging into innovation & NPD with Datamonitor consumer
Black ingredients are considered healthier in China and black breakfast cereals are making a debut splash in the market; a trend Western companies should take note of, says a Datamonitor researcher.
Kellogg Australia reckons there’s a new breakfast cereal trend afloat as consumers replace traditional milk with yogurt or fruit juice, but Mintel’s innovation head says this is nothing new.
Western breakfast brands don’t often work in China. They need manipulating to appeal to very different tastes, packaging and format preferences and, of course, another language.
