Further research is needed to translate nutrient-based breakfast guidelines into more user-friendly, food-based recommendations that consumers can easily understand and implement in their daily lives, says a study conducted in Indonesia.
Jaipur-based alt-protein start-up Gladful is working with mothers to hone its product development strategy, while also targeting partnerships for brand awareness and expansion in the country’s Tier 2 and 3 cities.
Those who skip breakfast are more likely to miss out on several key nutrients considered to be “dietary components of public health concern” by the USDA’s latest dietary guidelines compared to those who reported eating breakfast, according to an analysis...
Nestle India is piloting its new-concept ‘All Day Breakfast’ truck in Delhi, in its third health- nutritious-focused launch within the last four months.
Nestlé India has launched a new range of breakfast cereals – NESPLUS – which the firm says has been tailored to local tastes, and adds another product to the increasingly competitive category.
Pre-diabetic adults who are often sedentary should opt for a low-energy first meal to improve their postprandial glucose and insulin regulation, say researchers in Australia.
The meal that is widely considered to be the most important of the day is regularly missed by almost a quarter of Australians—though few have time for breakfast-in-the-bottle alternatives.
Skipping breakfast may typically be associated with obesity but a recent study on young women suggested it could also lead to an increased risk of developing type 2 diabetes and heart disease.
Alpen bars targeting busy professionals are the first Weetabix products to be formulated specifically for the Chinese market, following the UK company’s majority buy-out by Chinese conglomerate Bright Foods in 2012.
Granola has boomed in Japan because of its health promise and versatility and Western cereal firms could cash in further by playing up the trendy aspect, says a Datamonitor Consumer analyst.
Digging into innovation & NPD with Datamonitor consumer
Black ingredients are considered healthier in China and black breakfast cereals are making a debut splash in the market; a trend Western companies should take note of, says a Datamonitor researcher.
Kellogg Australia reckons there’s a new breakfast cereal trend afloat as consumers replace traditional milk with yogurt or fruit juice, but Mintel’s innovation head says this is nothing new.
A tall teenaged boy kisses mum goodbye. Surfing at sunrise. Hypnotising taste. Nutritious energy. Superfood. Supermum. Stupid dad. And a public scale that weighs women as “Fabulous”. Yes, it’s breakfast advertising, Oz-style. But how much do Australians...
Only 3% of Indians regard breakfast as an essential meal, nearly three-quarters do not eat an adequate breakfast each day and one in four skip it completely, according to a study sponsored by Kellogg’s.
An Australian consumer rights watchdog has branded liquid breakfasts’ nutritional claims as “dodgy” and “shonky” following an investigation into 23 brands.
After banking on the cola as the main driver of its growth in India for two decades, PepsiCo is changing focus to push more healthy foods in the market, chief amongst which is Quaker oats, its breakfast cereal product.
