Breakfast

Weetabix's Alpen lineup for China includes a green tea & dark chocolate bar

Weetabix unveils Alpen bars for Chinese market

By Lynda Searby

Alpen bars targeting busy professionals are the first Weetabix products to be formulated specifically for the Chinese market, following the UK company’s majority buy-out by Chinese conglomerate Bright Foods in 2012.

Granola in Japan has boomed and playing up health benefits with a fashionable image can be a 'winning formula', says a Datamonitor Consumer analyst

Granola: A sophisticated breakfast win in Japan

By Kacey CULLINEY

Granola has boomed in Japan because of its health promise and versatility and Western cereal firms could cash in further by playing up the trendy aspect, says a Datamonitor Consumer analyst.

Cereal makers should consider incorporating black grains into products in China because of the health connotations, Datamonitor Consumer says

Digging into innovation & NPD with Datamonitor consumer

Black cereal: How to make a splash in China

By Kacey CULLINEY

Black ingredients are considered healthier in China and black breakfast cereals are making a debut splash in the market; a trend Western companies should take note of, says a Datamonitor researcher.

Yogurt and cereal marry well together because both products are considered inherently healthy, says Mintel's head of innovation and insight

Yogurt and cereal: The new snap, crackle and pop?

By Kacey CULLINEY

Kellogg Australia reckons there’s a new breakfast cereal trend afloat as consumers replace traditional milk with yogurt or fruit juice, but Mintel’s innovation head says this is nothing new.

Brekky champions and cereal offenders: Oz tastes in breakfast food ads

Brekky champions and cereal offenders: Oz tastes in breakfast food ads

By RJ Whitehead

A tall teenaged boy kisses mum goodbye. Surfing at sunrise. Hypnotising taste. Nutritious energy. Superfood. Supermum. Stupid dad. And a public scale that weighs women as “Fabulous”. Yes, it’s breakfast advertising, Oz-style. But how much do Australians...