Brain Health

Asia leads the way in food and drink brain health-based products

Special Edition: Brain-boosting ingredients

Global brain health market pushing $2bn mark as Asia and supplements shine

By Shane Starling

Sales of brain health boosting food supplements like omega-3s, the B vitamin group, vitamin C and phosphatidylserine are driving the category toward sales of €2bn globally, even as brain-boosting foods and beverages have endured a flat period.

Vitamin E: The ‘overlooked’ nutrient and its brain health benefits

Special edition: Brain boosting ingredients

Vitamin E: The ‘overlooked’ nutrient and its brain health benefits

By Stephen DANIELLS

With over 90% of Americans not consuming the RDA for vitamin E, and most people eating less than half of the RDA, there exists a significant opportunity to educate consumers on the benefits of this ‘overlooked’ nutrient, including for brain health.

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