Singapore mint specialist firm Haldy recently hit the market with its turmeric-based, Ayurvedic-inspired mints, which it believes has the potential to appeal to both younger and older consumers alike.
A Bangalore-based company specialising in the cultivation and development of nutraceuticals made of cordyceps is hoping to popularise the use of the medicinal mushrooms within India’s Ayurveda practitioners.
Australia’s health research institute NICM has partnered with India’s Ministry of AYUSH in advancing the science and use of Ayurvedic medicine in conventional healthcare.
Singapore-based EGA Wellness’ specialised usage of Ayurvedic principles in its personalised juices and wellness plans secured five-fold growth during the COVID-19 pandemic after the demand-for immunity-boosting products exploded.
Vedix, a brand from India, is giving traditional Ayurveda formulations a modern twist by making them into new dosage formats and adding ingredients which can act synergistically with the age-old formulas.
Indian brand Auric has developed a men’s energy drink based on Ayurveda principles, featuring ashwagandha, shedheveli and gokshura to increase stamina and fight fatigue.
India’s Ayurveda nutraceuticals and medicines industry players have welcomed efforts by ministers and the World Health Organization (WHO) to promote the safe and effective use of traditional medicines, but has also urged for clearer regulatory guidelines.
Indian tea specialist Teamonk’s unusual decision to pivot completely to e-commerce sales and focus its product strategy on herb-infused green teas has boosted its growth and expansion throughout the COVID-19 pandemic, with no plans to revert to physical...
The Indian firm behind an ayurvedic cannabis product for alleviating menstrual cramps has unveiled plans on expanding its product range to cover chronic pain relief.
India’s Ministry of AYUSH (Ayurveda, Yoga & Naturopathy, Unani, Siddha and Homoeopathy) is aiming to put a stop to false claims for the treatment or prevention of COVID-19 by setting up a task force to evaluate products and practices.
India’s Ministry of AYUSH has attracted criticism from medical experts for suggesting alternative medicines, such as Ayurveda, homoeopathy, and unani practices, could act as immunity booster against the deadly novel coronavirus.
Sales of Ashwagandha are booming as the pressures of modern life push consumers to seek out natural solutions to problems like stress, leading suppliers tell NutraIngredients-USA. But what’s next for this Ayurvedic herb?
Ayurveda practitioners notice an increasing trend of North Americans looking to the ancient South Asian medicinal practice after dissatisfaction with conventional Western medicine.
Ayurvedic principles and ingredients are increasingly accepted in North America among product formulators. But a tension exists: Are these best used in concentrated forms and in isolation or in their traditional matrices?
Supplements of ashwagandha (Withania somnifera) root extract may improve muscle strength, size, and recovery, say results of a new randomized, prospective, double-blind, placebo-controlled clinical study.
If you are looking for what’s hot on the botanical front in 2013, here’s the skinny from a longtime observer of the herbal arena: Open your lesson book to the first two pages, and follow after me: A is for Ayurveda and ashwagandha and B is for bacopa.
