The Asia Pacific region has come out on top in terms of expected growth for multiple food and beverage markets globally, and is expected to become the biggest F&B region for consumption worldwide by 2030, according to a new report.
The APAC region is seeing growth in health and wellness awareness, influencing spirits purchasing behavior. About 52% of consumers are now looking for options that ‘align with their health and wellbeing.’
Despite Asia Pacific being a region with high incidence of cardiovascular diseases (CVDs), sales of cardiovascular health positioned foods and beverages are not high, writes Maria Mascaraque from Euromonitor International.
The functional food ingredients market in Asia Pacific is being tipped to rise from $2.85bn at the end of 2016 to $5.04bn in 2026 with probiotics projected to be the fastest growing segment over the forecast period