Asahi

Paraprobiotic and premenstrual symptoms: Daily intake of Asahi product may provide emotional benefits - study

11-May-2021 By Guan Yu Lim

Daily intake of Asahi’s proprietary paraprobiotic, Lactobacillus gasseri CP2305, for six months may reduce premenstrual symptoms (PMS) such as depressed mood and anxiety among young Japanese women.

No-to-low push: Asahi to release Beery range amid drive to triple low alcohol sales by 2025

23-Feb-2021 By Guan Yu Lim

Asahi Breweries is to launch a new carbonated low alcoholic drink called Beery as part of its drive to see sales of products at 3.5% ABV or lower increase from 6% to 20% by 2025.

Lessons learned: Japan F&B companies prioritise manufacturing, R&D and safety amid second COVID-19 state of emergency

18-Jan-2021 By Guan Yu Lim

Leading Japanese firms Asahi, Ajinomoto, Kirin, Hotei Foods, Nippn and Nissin have underlined how their manufacturing, R&D and employee safety are being maintained as certain prefectures come under another state of emergency due to the COVID-19 pandemic.

‘Objective’ creativity: Asahi pursues packaging originality over personalisation with its AI Creator System

08-Dec-2020 By Pearly Neo

Japanese beverage giant Asahi is using an AI-powered design technology to design product packaging with a focus on ‘objectivity’ and ‘originality’, as opposed to going with the general industry flow of creating personalised designs.

Trouble is brewing: Japanese beer giants battling boycott and COVID-19 double whammy in South Korea

19-Oct-2020 By Pearly Neo

Japanese beer giants Asahi and Kirin are facing tough times in the South Korean market after being struck dual blows by both the COVID-19 pandemic and local boycotts against Japanese products in general.

COVID-19 in Japan: Major F&B manufacturers battling to provide ‘business as usual’ during state of emergency

20-Apr-2020 By Guan Yu Lim

Japanese F&B firms in Japan such as Nissin, Ajinomoto, Sapporo, Asahi, Kirin, Kewpie, Hotei Foods, and Megmilk Snow Brand say they are battling to provide 'business as usual', despite the state of emergency in the country due to the COVID-19...

Calpis goes plant-based: Asahi to launch soymilk version of cultured milk beverage

10-Mar-2020 By Guan Yu Lim

Asahi is to launch a plant-based version of its cultured milk drink Calpis, using soy milk instead of regular milk.

Brand New: Mondelez, Coca-Cola, Asahi and more feature in our round-up

13-Feb-2020 By Pearly Neo

Mondelez, Coca-Cola, Asahi and more feature in this edition of Brand New.

‘Change mindsets’: Asahi ramps up beer promotion and stops disclosing sales volume data

06-Feb-2020 By Guan Yu Lim

Japan’s Asahi Breweries is focusing on its beer business this year, as it seeks to replicate its sales of JPY 666 billion (US$6 billion) in 2019, despite a forecast of 2% decrease in Japan’s overall beer market.

Going green: Asahi to start producing non-alcoholic beer with renewable energy

14-Jan-2020 By Guan Yu Lim

Asahi Breweries will start producing its non-alcoholic beer Asahi Dry Zero using renewable energy, following in the footsteps of some of Asahi Super Dry.

Asahi proprietary probiotic reduces fatigue and stress in university athletes – RCT

21-Aug-2019 By Tingmin Koe

Daily intake of Lactobacillus gasseri CP2305 - Asahi’s proprietary paraprobiotic - is able to relieve fatigue and stress-related symptoms in long-distance male runners.