Aldi

Australians continue to show little supermarket brand loyalty

This week Down Under

Australians continue to show little supermarket brand loyalty

By RJ Whitehead

While most of Australia’s 14.2m grocery-buyers have a supermarket of preference where they do most of their shopping, a relatively low proportion of them do so exclusively at that chain, market research has found.

This week Down Under

Region in focus

This week Down Under

By Richard Whitehead

Bargains work on most Australians, though Aldi bucks the trend

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