The functional beverage market in APMEA was worth $42.8B in 2020, and growth is predicted at a CAGR of 4% through 2025. Beverages fortified with probiotics are among the fastest-growing offerings in today’s market. Top categories for fortification include dairy and alternatives, nutritional, waters, and coffee and tea.
With growth across a wide variety of categories, understanding how to best meet consumer needs is critical. Download the white paper, Beverages with Probiotic Benefits, to see how adding research-supported probiotic ingredients builds trust with consumers and helps beverages stand out in an expanding market.