Asian expansion ambitions: Vector Consumer enhances collagen portfolio with Dose & Co acquisition

By Tingmin Koe

- Last updated on GMT

Dose & Co is known for its collagen powder supplements. © Dose & Co
Dose & Co is known for its collagen powder supplements. © Dose & Co

Related tags Dose & Co Collagen Vector Consumer Beauty from within Nutricosmetics

UK’s Vector Consumer has enhanced its collagen supplement portfolio with the acquisition of New Zealand-origin Dose & Co, and hopes to tap on its experience in Asia to grow the brand's presence in the region.

The acquisition was completed on April 30, where it bought over the brand from Hong Kong-headquartered FMCG company ZURU Edge for an undisclosed amount.

Dose & Co was founded by registered nutritionist and naturopath Libby Boxall née Matthews.

Since debuting in her home country New Zealand five years ago, the brand has grown its presence to over 5,000 distribution points in seven countries, including Costco Australia and Target USA – largely enabled by joining ZURU Edge.

Some of its well-known products include Pure Collagen Peptides Powder, Beauty Collagen, Marine Collagen Peptides powder and collagen creamer.

This is Vector Consumer’s second acquisition in the past month.

Earlier in mid-April, the Liverpool-based consumer healthcare company announced the acquisition of fellow UK brand Pura Collagen​. The three-year-old start-up offers collagen powder catered to supporting benefits beyond beauty-from-within, such as cartilage health, sleep, hormone regulation, and immune health.

Both brands will further expand Vector Consumer’s existing collagen supplement line-up, which also consists of SOLV – a brand that currently sells collagen gummy, gel, powder, and hyaluronic acid gummy. 

Across Asia, Dose & Co is already available in Holland & Barrett Singapore, similarly for SOLV, which is selling in Singapore’s pharmacy chain Guardian. 

SOLV in Guardian
SOLV's collagen gummies are sold in Singapore's pharmacy chain Guardian. © Vector Consumer

According to Vector Consumer, its goal is to give multiple shopper demographics the opportunity to enter the collagen category by goal, price, and format. 

Responding to queries from NutraIngredients-Asia, ​Vector Consumer’s managing director Matt Banks-Crompton said the firm would take learnings from its existing success in Asia to promote the expansion of Dose & Co across Asia.

“The brand has a very small retail and online presence in Asia, but we know that it has a global following, so this is a great opportunity for us to take our learnings from the current Vector’s brands successes in Asia, including SOLV in Guardian Singapore and Liverpool FC (LFC) Nutrition selling in China, and use this as a platform for Dose & Co to sell across Asia,” ​he said.

He added that the brand enjoyed global recognition, and the company “jumped at the opportunity”​ in buying over the brand.

“Over the years, Dose & Co has conquered not only markets but hearts across the globe. Its name resonates with consumers worldwide reflecting the remarkable heights it has scaled in the industry. Dose & Co’s commitment to quality, innovation and consumer satisfaction has solidified its position as a household name.

Dose & Co is a globally recognised and admired wellness brand that we had long been admirers of. When the opportunity came to talk with its owners ZURU about the potential of Vector Consumer acquiring the brand, we jumped at the opportunity.” 

Vector Consumer will assume all management of the Dose & Co brand from ZURU Edge.

Dose & Co’s founder Libby Boxall has also recently moved on to creating skincare brand Milou Beauty based in Aotearoa, New Zealand.

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