From superfoods to supplements, functional foods to health claims, these are the market insights that were of most interest to industry subscribers and readers since we launched Nutraingredients-Asia in September.
Several superfoods are now becoming mainstream in Japan because consumers are acutely aware of the “nutrient powerhouses” and their functional benefits.
Analysts say superfood products can now be compared alongside dietary supplements and traditional functional foods as the third strand of the country’s health foods market.
2) Four nutrition and health trends shaping functional food and drink innovation in South East Asia
Functional food innovation in developed Asian economies is increasingly influencing consumers in South East Asia’s emerging nations, with protein products, superfoods, herbal extract powders and fortified breakfast snacks making their presence felt on the market.
Much of this is being driven by increasing consumer awareness of the health benefits of functional foods and interventions from governments to promote better nutritional practices.
Analysis of the top 20 claims of new health supplement launches in China between 2014-16 shows products targeting female and seniors are on the rise, with claims related to bone, cardiovascular and brain health increasing rapidly.
But are these the main health concerns of China’s middle class.
Indian consumers are increasingly, demanding more products that offer “complete wellness” and are becoming increasingly opening to exploring alternative proteins and natural sugars, with attitudes to fats also changing.
These four factors will increasingly offer new opportunities for manufactures, both domestic and international, but nutrition and food firms need to do more to communicate these trends on pack, according to experts.
The Japanese economy may be sluggish, but the country’s health food, nutrition and functional foods sectors are holding steady, with 10 key trends affecting the market.
The market in Japan is primed for future growth, due to rising consumer awareness, the growing needs of an ageing society and the introduction of new regulations that have expanded the opportunities for on-pack marketing.
Almost 9m Aussies (44.2% of the population) regularly take vitamins, minerals or supplements, with one local brand being the most widely consumed brand, according to new research.
With the exception of Berocca, owned by German company Bayer, Australia’s most popular vitamin/mineral/supplement brands are all home-grown.
Minerals and dietary supplements are leading the nutrition industry’s charge in China, with vitamins lagging behind, according to a new report which suggests the total market will reach RMB124bn (USD$20bn) by the end of the year, up 12.2 % from 2015.
A wider variety of mineral and dietary supplements products entering the market and increasing consumer interest in more diversified health benefits has led to the change.
Next up: The top APAC research stories of 2016.