China e-commerce site selling meat launched

By Chloe Ryan

- Last updated on GMT

New e-commerce website to bring farmers and growers closer to consumers
New e-commerce website to bring farmers and growers closer to consumers

Related tags: Agriculture

A new e-commerce website has been launched where farmers and growers in China can buy and sell food direct with consumers. 

According to Chinese state media, the All China Federation of Supply and Marketing Cooperatives, which runs the site www.gxyj.com​, aims to match supply and demand of daily consumer products, agricultural production materials and produce via online to offline cooperation.

It is hoped the site will serve rural areas in particular. Users can trade food online and also use services ranging from online payment to logistics and quality certification.

E-commerce brands

China will establish sound e-commerce infrastructure and policies while nurturing a batch of influential agricultural e-commerce brands in the next three years. That’s according to the joint plan from the ministries of agriculture and commerce and the National Development Reform Commission released in September.

According to analysts China Ag, GXYJ.com​ sells a variety of agricultural goods including rice, meat, eggs, seafood, vegetables, fruits, packaged foods, beverages, as well as agricultural inputs such as seeds, pesticides, fertilizers, saplings, and agricultural machinery.

COFCO, China’s largest food company has an e-commerce food website, Womai, which plans to launch an initial public offering in 2017.

Related topics: Meat

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