According to Chinese state media, the All China Federation of Supply and Marketing Cooperatives, which runs the site www.gxyj.com, aims to match supply and demand of daily consumer products, agricultural production materials and produce via online to offline cooperation.
It is hoped the site will serve rural areas in particular. Users can trade food online and also use services ranging from online payment to logistics and quality certification.
China will establish sound e-commerce infrastructure and policies while nurturing a batch of influential agricultural e-commerce brands in the next three years. That’s according to the joint plan from the ministries of agriculture and commerce and the National Development Reform Commission released in September.
According to analysts China Ag, GXYJ.com sells a variety of agricultural goods including rice, meat, eggs, seafood, vegetables, fruits, packaged foods, beverages, as well as agricultural inputs such as seeds, pesticides, fertilizers, saplings, and agricultural machinery.
COFCO, China’s largest food company has an e-commerce food website, Womai, which plans to launch an initial public offering in 2017.