Taura to launch URC BakeFruit range in Asia

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New Zealand’s Taura Natural Ingredients plans to launch a new range of concentrated fruit pieces for bakery and foodservice operators in Asia. The products will fit in the premium category and will be specific to the niche.

The URC​BakeFruit range consists of six varieties of fruit pieces made using Taura’s proprietary ultra-rapid concentration technology—the URC in the name. The company claims the process is easy to use and boasts a long ambient shelf life.

The six flavours have been chosen for their appeal among Asian consumers, according to Taura. The completely vegetarian products will be apple, apricot, orange, blueberry, strawberry and honey, and certified halal and kosher.

Taura says the pieces will offer high fruit content, excellent baking stability and low water activity. They will contain no artificial colours, preservatives or additives, and can be stored for up to 18 months at room temperature, with no refrigeration required.

URC​BakeFruit pieces will be introduced into the Taiwanese market first, and then rolled out across Asia over the coming months. Taura has appointed Gemfont Corporation as the distributor for Taiwan.

Bartolo Zame, Taura’s regional sales head, said: “Like all of our URCfruit ingredients, the new BakeFruit pieces are made from real concentrated fruit and offer all the flavour, texture and goodness of fresh fruit with less wastage and mess​.”

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