Ingredient suppliers grasping opportunity inside Asia’s many markets

This content item was originally published on www.nutraingredients.com, a William Reed online publication.

By Shane Starling

- Last updated on GMT

Ingredient suppliers grasping opportunity inside Asia’s many markets

Related tags Chr hansen Middle east Asia

Intra-regional finesse is a necessity not a luxury when it comes to doing business in the many markets of the Asia-Pacific, as leading suppliers Chr Hansen and Danisco relayed at the recent Vitafoods Asia trade show in Hong Kong.

"It is very difficult for us as food ingredient suppliers to talk about one Asia,”​ said Bram van Hulsen, Danisco BioActives’regional director for the Asia Pacific.

"With the almost universal focus on the BRIC countries and India and China having such a focus you almost forget that there are 260 million inhabitants in Indonesia, or there are about 85 million in Thailand. So yes these markets are very interesting for us.”

Henning Villadsen, Chr Hansen’s sales health and nutrition sales director for the Asia Pacific, the Middle East and Africa, highlighted some regulatory variances company’s needed to jeep abreast of.

“In India a probiotic is considered as something that has to have a drug approval so there we have to follow the drug regulations. So that is a different way to the market compared to the rest of the countries out here.”

“Right now in India there are a group working on trying to see if it can establish a dietary supplement category. Of course we participate in trying to influence that process because that would be a much easier and faster route to market.”

Related news

Show more

Related products

show more

Empowering Women Through the Life Cycle

Empowering Women Through the Life Cycle

Content provided by Glanbia Nutritionals | 07-Nov-2023 | Product Brochure

As discussions around female empowerment widen, and advances in women’s health access and provision accelerate, the implications for business, healthcare,...

Analyzing the unknown threat from Microplastics

Analyzing the unknown threat from Microplastics

Content provided by Agilent Technologies | 06-Nov-2023 | Infographic

Microplastics are any plastic-derived synthetic solid particle or polymeric matrix, ranging in size from 1 µm to 5 mm and insoluble in water.

Pycnogenol® Supports Cognitive Function

Pycnogenol® Supports Cognitive Function

Content provided by Horphag Research | 18-Sep-2023 | White Paper

Clinical research shows daily supplementation with Pycnogenol® may help support brain function in a variety of age groups with results showing improved...

Functional Beverage Market Insights in ASPAC

Functional Beverage Market Insights in ASPAC

Content provided by Glanbia Nutritionals | 06-Jul-2023 | Product Brochure

High growth ahead for protein beverages makes Asia Pacific (ASPAC) the market to watch. Consumer research shows new usage occasions, key consumption barriers,...

Related suppliers

Follow us

Products

View more

Webinars

Food & Beverage Trailblazers

F&B Trailblazers Podcast