Kirin launched non-alcoholic beer as Japan seek booze-free innovations
Japan’s Kirin Brewery launched its non-alcoholic beer, Kirin Greens Free, nationwide in April, the latest in a long line of booze-free innovations in the country.
It is a non-alcoholic beverage (0.00% ABV) and made from only three ingredients, wheat, hop and water.
Ataka Takashima from the corporate communication department at Kirin Holdings told FoodNavigator-Asia that Kirin Greens Free was marketed as a ‘natural beer-tasting carbonated beverage’.
The company said the beer was the first in Japan which did not use additives such as flavours and artificial sweeteners to create a taste similar to beer.
