Nissin Foods Group reduced sodium levels in instant cup noodles and launched smart salt intake indicator
Nissin Food Products (subsidiary of Nissin Foods Group) reformulated its instant noodles to reduce salt intake for the rising number of Japanese consumers with hypertension.
It has reduced sodium by 30% in its Cup Noodles, and developed a smart salt intake indicator for consumers.
The number of Nissin Cup Noodles sold worldwide had exceeded 45 billion in March 2019, according to Haruka Aoki from the corporate communication division at Nissin Foods Group.
According to the National Cerebral and Cardiovascular Center, one-third of adults and two-thirds of elderly people in Japan are diagnosed with hypertension (140/90 mmHg or more), and it is expected that the number of patients with hypertension will increase in Japan as it faces a rapidly ageing society.
