Shrink the drink: Coca-Cola launched smaller packaging to cope with demographic changes in Japan
Beverage giant, Coca-Cola Japan launched two new PET packaging sizes, 350mL and 700mL for its iconic drink.
The company said the two newly launched packaging were meant to meet changing consumer trends.
The new products were sold in supermarkets, drug stores, discount stores in the Tokyo, Kanagawa, Chiba and Saitama prefectures.
According to the firm’s Japan PR department, the existing core packaging sizes for Coca-Cola are 500mL PET and 1.5L PET. Besides PET, there are also a variety of glass (190mL), aluminum bottle (280mL) and can (350mL, 500mL) packaging.
