Snacking has evolved from being a convenient and comforting experience before COVID-19 to a more food conscious and healthy activity during the pandemic, according to two experts.
Before the pandemic, consumers looked at snacks as a comfort food with a convenience purpose, according to food technology platform Ai Palette and research firm Frost and Sullivan.
Nadiah Ghazalli, APAC consulting analyst of chemicals, materials & food at Frost and Sullivan said: “Before COVID-19, snacking kept us full between meals, and was also a meal replacement for busy professionals.”
Somsubhra Gan Choudhuri, co-founder and CEO at Ai Palette, said the early days of the pandemic saw consumers gravitate towards comfort snacks.
However, consumer preferences towards snacking changed, the longer lockdowns were enforced.
“We observed that people still continue snacking but were now more conscious about their diet and are moving towards healthy snacking,” he said.