Surfing for snacks: Mondelez stresses digital marketing momentum to drive APAC in-store purchases

By Pearly Neo

06-Feb-2024 - Last updated on 06-Feb-2024 at 04:32 GMT

Snacking giant Mondelez says that digital channels are increasingly driving in-store purchasing decisions in Asia, meaning an understanding of the online-offline mix is crucial to boost sales.

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