‘Bloodbath warning’: Technology and marketing key for alternative protein companies to survive long-term in Asia

By Pearly Neo

02-Mar-2021 - Last updated on 02-Mar-2021 at 02:54 GMT

Unique technology and creative marketing are key factors for alternative protein companies in Asia to stand out and secure investor funding – perhaps even more so than product development, with one expert warning that many firms that fall behind could be wiped out.

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