Fi Asia Thailand 2019
WATCH: From kitchen to supermarket: Thai firm Nithi Foods on a mission to create unique packaged flavours
Speaking to FoodNavigator-Asia at the recent Fi Asia Thailand 2019 show in Bangkok, Nithi Foods Managing Director Smith Taweelerdniti told us that although it has its own products, the firm’s focus was on helping other businesses that don’t know how to bring a product to market with its new Flavours Research Institute.
“We help with testing and experimenting to mix and create unique flavours, e.g. if a snack company wants to create a new tom yum and wasabi flavour to use with chips, popcorn or the like, we can help them through the entire process,” said Taweelerdniti.
“What we do is to deconstruct the flavouring to find the raw materials that are already ready and available in the industry, then find a way for the company to use this as seasoning powders for their snacks.”
If the client is a restaurant or kitchen, Nithi Foods can also help to convert the flavours as created in the kitchen to something that can be ‘sold in the supermarket or exported to the world as a packaged food product’.
“We can bring forth the authentic Thai taste for these, as we will test and develop in Thailand,” he added.
Health and wellness is a major trend Taweelerdniti currently sees in terms of flavour development, especially for things like low-sodium, low-sugar, low-additives and free from.
“Moving forward, the vegan or no-meat trend is a major one for us, and we are looking to develop new products in this direction too,” he said.
Watch the video above to find out more about Nithi Foods.