Coca-Cola’s alcoholic drink hits shelves in Japan

By Rachel Arthur contact

- Last updated on GMT

Related tags: Coca-cola, Alcohol, Japan

Coca-Cola’s alcoholic drink hits shelves in Japan
Coca-Cola has launched its first alcoholic product: a lemon flavored drink in Japan.

The drink is a ‘Chu-Hi’ style beverage – one that combines alcohol with flavored carbonated water.

Coca-Cola announced plans for the drink​ in March and the new beverage hit shelves on Monday (27th​) in Kyushu, Japan’s third largest island. It is available across convenience stores, supermarkets and mass merchandisers.

The drinks come in three varieties: containing 3%, 5% and 7% alcohol.

Coca-Cola says the play into alcohol is ‘unique’ in its history – save for a brief period via its Wine Spectrum subsidiary in the 1980s. However, it has no plans to expand the Lemon-Do product outside of Japan.

Traditional drinks in the Chu-Hi (チューハイ) category are made from alcohol (often Shōchū), carbonated water and lemon. Companies such as Suntory, Asahi and Kirin sell products in this category.

Related topics: Markets, Beverages

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