Coca-Cola’s alcoholic drink hits shelves in Japan

By Rachel Arthur contact

- Last updated on GMT

Related tags: Coca-cola, Alcohol, Japan

Coca-Cola’s alcoholic drink hits shelves in Japan
Coca-Cola has launched its first alcoholic product: a lemon flavored drink in Japan.

The drink is a ‘Chu-Hi’ style beverage – one that combines alcohol with flavored carbonated water.

Coca-Cola announced plans for the drink​ in March and the new beverage hit shelves on Monday (27th​) in Kyushu, Japan’s third largest island. It is available across convenience stores, supermarkets and mass merchandisers.

The drinks come in three varieties: containing 3%, 5% and 7% alcohol.

Coca-Cola says the play into alcohol is ‘unique’ in its history – save for a brief period via its Wine Spectrum subsidiary in the 1980s. However, it has no plans to expand the Lemon-Do product outside of Japan.

Traditional drinks in the Chu-Hi (チューハイ) category are made from alcohol (often Shōchū), carbonated water and lemon. Companies such as Suntory, Asahi and Kirin sell products in this category.

Related topics: Markets, Beverages

Related news

Related products

show more

Accelerate your supply chain as pressures intensify

Accelerate your supply chain as pressures intensify

William Reed | 03-Oct-2018 | Technical / White Paper

Food, Drink and Non-Food manufacturers are under pressure. Range reviews, massive retail mergers, the backlash against plastic packaging and the ongoing...

Exploring Fibre Fermentation Profiles

Exploring Fibre Fermentation Profiles

ProDigest developed the Simulator of the Human Intestinal Microbial Ecosystem (SHIME®), which explores the fermentation profiles of fibres and evaluates...

Related suppliers

Follow us

Featured Events

View more

Products

View more

Webinars

Food & Beverage Trailblazers

F&B Trailblazers Podcast