Del Monte partners Forbes to bring Reducol to India and Philippines
Reducol contains plant sterols and stanols, commonly known as phytosterols, which have been clinically proven to significantly lower low-density lipoprotein, or "bad cholesterol”. The ingredient does not change the sensory properties of foods, and can be formulated alone, or in combination with other active ingredients, for dietary supplements.
It has been incorporated into a variety of foods—including yogurts and yogurt drinks, processed cheese, milk drinks and spreads.
Forbes and Del Monte first got together in 2009 when the latter launched a pineapple juice line that featured Reducol.
"Asian consumers are hungry for nutraceutically enhanced foods and beverages and appreciate the convenience and taste such products also afford them," said Laura Wessman, senior vice-president of operations at Forbes, adding that she anticipated that other innovations would stem from the partnership.
