Indian non-carbonated beverage market to boom, says report

By Ankush Chibber

- Last updated on GMT

Related tags Drink Alcoholic beverage

Indian non-carbonated beverage market to boom, says report
Lifestyle-related issues is pushing Indians to drink more non-carbonated beverages –a market set to grow by 35% annually according to a new report.

According to a report by the Associated Chambers of Commerce and Industry of India (ASSOCHAM), the market would peak at US$7.9bn by 2015, up from US$2.7bn.

The market, which includes fruit drinks, nectars and juices among other beverages, is being fuelled by greater disposable incomes, particularly inIndia’s urban areas.

“Consumers are seeking healthier beverages even if they are relatively more expensive, due to their positioning,”​ the report said, adding that rising awareness levels with regard to obesity and related health issues, especially amongst teenagers and young adults, has helped push sales of non-carbonates.

The report revealed that there has been a strong recent shift in consumer beverage demand towards non-carbonated alternatives, creating new opportunities for drinks manufacturers in the country.

Young Indians rejecting soda

D S Rawat, secretary general at ASSOCHAM, pointed out that the Indian carbonated drinks market has declined by 15-20% in the last three years as consumers are becoming more health conscious – and wealthier.

In a recent survey conducted by the organisation on a sample size of 2,500 representatives from metropolitan cities likeDelhi, Mumbai, andBangalore, 79% respondents said they preferred non-carbonated drinks.

According to the survey, metropolitan inhabitants are the largest consumers of non-carbonated drinks and are going to be the biggest consumers going forward.

Juices in the lead

The report pointed out that the juice category is the fastest growing segment at 30-35% annually, while the fruit drinks category has also been witnessing growth of around 10-15% annually.

Dabur's Real fruit juices dominate the juices market inIndiaand PepsiCo’s Tropicana also has a 45% market share. Real is the market leader in the packaged fruit juices category with over 50% market share and plans to focus on this high-growth segment.

“As a refreshing drink, juices certainly win hands down. A segment that is growing at incredibly high rates, the juice market is seeing an explosion of sorts with the entry of new brands, variants and innovations,”  ​said Rawat.

Related news

Show more

Related products

Analyzing the unknown threat from Microplastics

Analyzing the unknown threat from Microplastics

Content provided by Agilent Technologies | 06-Nov-2023 | Infographic

Microplastics are any plastic-derived synthetic solid particle or polymeric matrix, ranging in size from 1 µm to 5 mm and insoluble in water.

Mastering taste challenges in good-for-you products

Mastering taste challenges in good-for-you products

Content provided by Symrise | 12-Sep-2023 | White Paper

When food and beverage manufacturers reduce sugar, salt, or fat and add fibers, minerals or vitamins, good-for-you products can suffer from undesirable...

Functional Beverage Market Insights in ASPAC

Functional Beverage Market Insights in ASPAC

Content provided by Glanbia Nutritionals | 06-Jul-2023 | Product Brochure

High growth ahead for protein beverages makes Asia Pacific (ASPAC) the market to watch. Consumer research shows new usage occasions, key consumption barriers,...

The latest plant-based beverage trends in SEA

The latest plant-based beverage trends in SEA

Content provided by Tetra Pak | 27-Mar-2023 | White Paper

Data shows that consumers’ liking and thirst for plant-based beverages is growing rapidly, especially in Malaysia, Singapore, Philippines and Indonesia....

Follow us

Products

View more

Food & Beverage Trailblazers

F&B Trailblazers Podcast