Asahi invests to meet Malaysian beverage demand

By Ankush Chibber

- Last updated on GMT

Permanis has invested $12.7m in a plant upgrade so it can make more of these and meet rising local demand...
Permanis has invested $12.7m in a plant upgrade so it can make more of these and meet rising local demand...

Related tags: Pepsico, Coca-cola, Soft drink

Asahi’s Malaysian unit has built a new bottling line to cope with a growing demand for carbonated beverages in Malaysia.

Permanis Sdn Bhd announced that it has invested US$12.7m in a new bottling machinery to cope with the growing demand for the beverage maker's carbonated soft drink range.

Permanis Sdn Bhd is a wholly owned subsidiary of Asahi, and its line of products includes Pepsi, Mountain Dew, 7UP, Mirinda and Revive Isotonic.

“This new line — inline bottle blowing — offered the company high operating efficiency with greater flexibility in production, all at the highest quality standards,” ​ said Permanis chief executive officer, Erwin Selvarajah.

Selvarajah said that the new line would help Permanis grow revenue by an estimated US$47m over the next few years and allow the company to capture a bigger share of the soft drink market.

And further expansion was planned.

“We have other expansionary and green technology initiatives in the pipeline to prepare us for the future, especially within new and growing beverage industry segment,”​ he said. 

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