China’s domestic market: sensitive but full of opportunities

By Kacey Culliney

- Last updated on GMT

Manufacturers need to align themselves with Chinese consumers to succeed in a market tainted by safety concerns, according to an industry analyst.

James Roy, senior analyst at China Market Research Group, told FoodNavigator-Asia that China’s domestic market holds great opportunities for international firms, but succeeding is not without its challenges.

Following a plague of safety scandals, Chinese consumers are increasingly focused on the safety of products and succeeding in the market is about aligning your company with these fears, Roy says.

He explains that the best option for internationals, is working as a wholly-owned entity in the country as it enables a company to control every level of production and ensure safe products for the market.

Related topics: Markets, China, Food safety

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