China’s domestic market: sensitive but full of opportunities
James Roy, senior analyst at China Market Research Group, told FoodNavigator-Asia that China’s domestic market holds great opportunities for international firms, but succeeding is not without its challenges.
Following a plague of safety scandals, Chinese consumers are increasingly focused on the safety of products and succeeding in the market is about aligning your company with these fears, Roy says.
He explains that the best option for internationals, is working as a wholly-owned entity in the country as it enables a company to control every level of production and ensure safe products for the market.
