Young and sweet: Apple cider vinegar reinvented as RTD drinks
Shandong-based Lv Jie launches RTD apple cider vinegar with apple juice and prebiotics – a younger, tastier makeover to attract younger consumers
Lv Jie is expanding into Southeast Asia with a portfolio of ready-to-drink (RTD) apple cider vinegar products designed to improve taste, convenience and mainstream appeal.
The company markets one of its products under the “Vinegar Fairy” or “Xiao Xian” concept, positioning it primarily at female consumers and those interested in wellness and beauty-from-within trends.
Energy drink trends: US startup PHX blends hydration and energy
Florida-based functional drinks firm PHX has launched a hydration-energy drink designed to meet growing demand for multifunctional beverages
The brand aims to combine energy and hydration in a single product as hydration becomes one of the most sought-after functional attributes, said founder Daniel Blake.
Chewable beauty: Convenience meets functionality in amazake jelly sticks
Snack brand Hananomi transforms the traditional amazake drink into convenient jelly strips to boost gut and skin health for busy consumers
Hananomi LLC taps the functional benefits of amazake – a traditional drink made from fermented rice or sake lees – to create a convenient jelly format for on-the-go consumption.
Old-school soy, new-school appeal: Oatside’s fresh soymilk take
Oatside is repositioning soymilk for younger Asian consumers with a high-protein, clean-label offering focused on taste and wellness
While soymilk remains as one of the most widely consumed plant-based beverages across Asia, the soy category appears to be receiving less attention than before since it has not seen much innovation compared to other alternative protein sources.
“Over the past few years, newer plant-based milks like oat and nuts have driven strong innovation, whether in taste, café integration, formats or marketing. This has made them feel more relevant to modern lifestyles,” said Oatside Brand Manager Shawn Ong.
Neapolitan reigns: Dessert experts highlight classic flavours for growth
Vanilla, chocolate, and strawberry ice creams continue to outperform flavour and health trends
Classic flavours continue to see steady demand due to their versatility – a strategy that now shapes how Singapore’s Oishi Manufacturing partners brands to maximise flavour potential.
