With a wealth of experience on B2B publications, Rachel is the editor of BeverageDaily. She has a particular focus on market trends, business strategies, brand development and innovation: keeping at the front of the industry by analysing complex market dynamics and anticipated regulatory shifts to draw out actionable insights for business executives. Rachel frequently moderates webinars and panel discussions at live industry events, sits on judging panels for industry awards, and travels internationally to trade shows and conferences. As a multi-media NCTJ-qualified journalist who has covered a wide range of subjects from food to pharmaceuticals, Rachel is particularly interested in developing digital storytelling and editorial strategies that resonate with business leaders.

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Gin ‘fingerprinting’ could help futureproof the category

Gin ‘fingerprinting’ could help futureproof the category

By Rachel Arthur

A new technique that takes a chemical fingerprint of gin in seconds could hold 'huge potential' for the industry: allowing producers to create better and more consistent gins; enable regulators to detect fraudulent products; and even help create a...