With a wealth of experience on B2B publications, Rachel is the editor of BeverageDaily. She has a particular focus on market trends, business strategies, brand development and innovation: keeping at the front of the industry by analysing complex market dynamics and anticipated regulatory shifts to draw out actionable insights for business executives. Rachel frequently moderates webinars and panel discussions at live industry events, sits on judging panels for industry awards, and travels internationally to trade shows and conferences. As a multi-media NCTJ-qualified journalist who has covered a wide range of subjects from food to pharmaceuticals, Rachel is particularly interested in developing digital storytelling and editorial strategies that resonate with business leaders.

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Why Sake is on a runway for global growth

Why Sake is on a runway for global growth

By Rachel Arthur

The traditional Japanese beverage taps into top consumer demands for premium drinks with authenticity and craftsmanship; as well as offering a versatile lower alcohol option as a base for cocktails and more

The world’s top juice brands

The world’s top juice brands

By Rachel Arthur

Brands that combine flavor and function with attractive branding make for sweet and juicy success stories…