
What it takes to build better-for-you brands in Asia
Asia holds vast growth potential for health-focused brands – but capturing it demands a balancing act between quality, affordability, and consumer trust
News & Analysis on Food & Beverage Development & Technology
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Asia holds vast growth potential for health-focused brands – but capturing it demands a balancing act between quality, affordability, and consumer trust

Japan’s Functional Food Creation Research Institute prioritises health benefits over clean-label claims with its fermented 75-botanical plant extract

Japan’s Sankyo Foods introduces a microwavable GABA sprouted brown rice range, blending traditional staples for better texture and nutrition

India’s latest labelling ban has been stayed by a New Delhi court, raising concerns over continued sales of high-sugar oral rehydration products

Barista oat drinks, fibre-rich soy, and functional carton formats are some of the ways to support healthier, convenient, and sustainable product launches

Singapore-based Hue taps gap in mood wellness to launch science-backed candies using traditional Asian botanicals

Award-winning gut-friendly supergrain BARLEYMAX eyes growth in elderly nutrition, infant formula, and high-fibre bakery products

Thailand’s Chiwadi taps demand for clean label functional foods in markets new to coconut nectar, with focus on Asia and the UAE

Finnforel has launched sustainably farmed rainbow trout in UAE, tapping the country’s fishing heritage and demand for clean-label convenient nutrition

Nepal’s CG Foods is pitching Wai Wai instant noodles as versatile snack and meal alternatives, eyeing entry into Middle East and European markets