MUST Chicken Protein smoothie: A summary
- MUST launched a ready-to-drink chicken breast protein smoothie using finely blended steamed chicken and yoghurt.
- Each bottle delivers up to 60g of protein, making it one of the highest-protein beverages currently available.
- Key target users are gym-goers and busy consumers seeking convenient, high-protein, on-the-go nutrition.
- Consumer adoption may be limited by hesitation around “drinking chicken,” prompting a parallel plant-based line.
Although gym-goers may be familiar with the concept of blending chicken meat into their smoothies at home just to get a protein boost, MUST has taken this to an entirely different level by introducing flavours that, at first glance, would seem completely incongruent with chicken.
“We’ve made this Chicken Breast Protein Drink by blending steamed fresh chicken breast meat with yoghurt at a very high frequency, 25,000 rpm, to achieve a very fine consistency of the end product,” MUST Managing Director said at the recent ThaiFex-Anuga Asia 2026 show in Bangkok, Thailand, where the product won one of 10 coveted tasteInnovation awards.
“This has enabled us to provide consumers with a product that tastes much closer to a milk or yoghurt smoothie and not at all savoury as some might expect, so we also have made these with different flavours including strawberry, blueberry, mango passionfruit, Thai tea, matcha and coffee.”
In addition to its high protein content per serve, the other major draw for the chicken breast smoothie lies in its convenience for any consumer looking to increase their protein intake on the go.
“Gym goers in particular will find this a very convenient alternative as it is ready-to-drink and there are many flavours already available for them to choose from, without them needing to blend it themselves at home plus there is no need to deal with chunks from less-powerful blending,” he added.
“We have made sure that many of our flavours are keto friendly as well such as the Thai Tea, Matcha, Coffee, Cacao, Strawberry and Lychee Grapefruit so that this increases the appeal for health conscious consumers, plus all our products in this range are lactose-free with zero sugar added and contain prebiotic fibres as well.”
The expert recommendation for consumption at this time is to drink it cold to maximise the smoothness of the mouthfeel, which is perfectly in sync with the hot weather conditions in many Asian markets driving consumers to seek out cold beverages.
The Chicken Breast Protein Drink will first be available in Thailand from June 2026 via various gyms, health stores, fitness centres and online platforms, with upcoming export markets such as Hong Kong coming soon.
Blended chicken not for all
The biggest advantage of the chicken breast smoothie is the ability to include a large serving of protein in one bottle, with 60g being one of the highest available as a beverage on the market currently.
It is also touted as a convenient source of whole food protein given the minimal processing of the chicken breast other than blending.
That said, the firm has recognised that there are still going to be many consumers who will struggle with the concept of ‘drinking chicken breast protein’, and have also developed a range of RTD plant-based protein drinks for this group as well.
“For those who still need to adapt to the idea of a chicken breast protein smoothie or are on a vegan diet, we also have our Power Plant range of protein drinks which are made using almonds and peas to provide 35g of protein per serving,” he said.
“These are also lactose-free and have zero added sugar, plus we have made sure to not use any soy in these as there are some consumers who cannot accept this as well.”
The Power Plant smoothies range also comes in a variety of flavours such as cacao, Thai Tea and Acai, all of which are made with an almond milk base and golden pea protein isolate, blended with the firm’s proprietary technology to prevent chalkiness.
All products in this range carry 6,000+ mg of naturally occurring BCAAs and a complete profile of all 9 essential amino acids, but unlike the chicken breast products, these are not likely to be considered a source of whole food protein due to the need to use pea isolate for its protein content.
