Betagro turns chicken into noodles to double protein per meal
Betagro has created noodles made out of chicken breast, offering consumers a new way to double up on protein and satisfy tapping demand for high-protein innovation.
The rising demand for protein is strongest in the United States at present, but innovation is moving rapidly halfway across the world in Asia to meet this growing need.
Thai protein powerhouse Betagro has just launched its new Chicken Made Noodle product, winning one of 10 top spots in the coveted ThaiFex–Anuga tasteInnovation Awards this year.
Thai Union rides protein and whole-food waves with MONORI snacks
Seafood giant Thai Union has ticked multiple snacking checkboxes with its MONORI brand, tapping ongoing megatrends such as protein, whole foods and convenience.
Thai Union is one of the largest seafood companies in the world and is particularly well known for tuna brands such as John West and Chicken of The Sea.
But in addition to the tuna business, the firm also has two other core operations: frozen shrimp and value-added products, the latter of which includes its relatively new snacking business.
Its key snack brand currently is MONORI, a brand initially established under the company’s widespread sustainability programme as a way to utilise seafood waste from other operations.
Old-school soy, new-school appeal: Oatside’s fresh soymilk take
Oatside is repositioning soymilk for younger Asian consumers with a high-protein, clean-label offering focused on taste and wellness.
While soymilk remains as one of the most widely consumed plant-based beverages across Asia, the soy category appears to be receiving less attention than before since it has not seen much innovation compared to other alternative protein sources.
“Over the past few years, newer plant-based milks like oat and nuts have driven strong innovation, whether in taste, café integration, formats or marketing. This has made them feel more relevant to modern lifestyles,” said Oatside Brand Manager Shawn Ong.
Will the next wave of alt dairy be built backwards?
Animal-free dairy startup is reversing the traditional biotech model, prioritizing scalability and cost from the outset as the category resets.
Aux Labs’ key differentiator in the alternative protein space lies in its approach to manufacturing and scale.
Instead of designing the ingredient first and then figuring out how to produce at scale, the startup looked to existing manufacturing infrastructure to inform its ingredient design.
“We thought about what manufacturing and scale looked like first, and then we then tuned our engineering strategy to that end,” Ted Jin, CEO and founder of Aux Labs said.
How dairy can seize its World Cup moment
With global audiences shifting to digital and wellness on the rise, is dairy ready to compete with Big Soda for World Cup visibility?
Record-breaking branding and marketing revenue has been generated by FIFA, football’s governing body, ahead of this year’s World Cup.
The event is set to bring in a projected $13bn in revenue in the four years leading up to the tournament – of which $3bn has come from marketing and $1.8bn from global sponsorship. In comparison, the Super Bowl generates between $800m and $1bn in TV and in-game branding revenue per year.
