Mondelēz reveals taste is no longer king in snacking
Consumers aren’t simply looking for something tasty. Mondelēz International’s latest report suggests they increasingly want food that entertains, comforts and gives them something worth talking about
Mondelēz International’s latest State of Snacking report is published annually and widely cited by manufacturers, retailers, analysts and industry observers. It has become an important barometer of changing consumer attitudes towards snacking.
This year’s findings suggest manufacturers may need to rethink how consumers evaluate products.
Thai Union rides protein and whole-food waves with MONORI snacks
Seafood giant Thai Union has ticked multiple snacking checkboxes with its MONORI brand, tapping ongoing megatrends such as protein, whole foods and convenience
Thai Union is one of the largest seafood companies in the world and is particularly well known for tuna brands such as John West and Chicken of The Sea.
But in addition to the tuna business, the firm also has two other core operations: frozen shrimp and value-added products, the latter of which includes its relatively new snacking business.
Coca-Cola, PepsiCo, Mars and DoorDash among CPG brands chasing $7.5 billion World Cup spend
Nearly 90% of World Cup viewers plan on food and beverage purchases, fueling $7.5 billion in spending
World Cup shoppers are projected to drive $7.5 billion in consumer spending during the games, Numerator found.
“Most intended shoppers (78%) will spend less than $100 on their World Cup-related items, with an expected average spend of roughly $74 per shopper,” according to Numerator. “This is a bit higher than shoppers’ estimates for Super Bowl spending ($68) or Winter Olympics spending ($63).”
Monster chases global energy drink growth with Coca-Cola distribution muscle
Monster executives say the company still has a long runway outside the US as it rolls out market-specific products, affordable brands and female-focused lines such as FLRT, while international sales climb to 45% of revenue
Global energy drink giant Monster Beverage Corp. is leveraging the vast distribution network of its biggest shareholder, The Coca-Cola Company, to expand into new markets such as Southeast Asia, China and India, company executives said at Deutsche Bank’s dbAccess Global Consumer Conference.
General Mills sees soft demand ahead, but also pockets of opportunity
Executives expect consumers to remain value-conscious, but believe investments in “remarkability” can boost growth across key categories
General Mills executives don’t expect consumer spending to rebound any time soon, but they are betting investments in product “remarkability,” including functional nutrition, bold flavors and nostalgia, will pay off by driving growth – even in categories that remain soft.
“US consumers are stressed. They were already stressed going into this new fiscal year with just everyday inflation on everyday items, but then you add to that” reduced government assistance to buy groceries and higher gas prices, General Mills Chief Operating Officer Dana McNabb told investors at Deutsche Bank’s dbAccess Global Consumer Conference.
