
6 key food innovation trends driven by feel good indulgence
Consumer demand for indulgence — and feeling good about it — is increasingly driving food innovation strategies. Here are six key drivers powering this change.

Gen Z habits shift energy drinks towards flavour and drinkability
Gen Zs are leaning into lighter, natural flavours to support lifestyle habits, from prolonged screen time to gaming and studying.

‘There are no bad additives, only bad humans’: Experts urge fairer view of processed foods
Top Chinese food science leaders have urged consumers and industry to make fairer judgements of processed foods and additives, calling the sector badly misunderstood

Nestlé backs filtered brews as next major coffee trend
Nestlé predicts filtered coffee will see a surge that reflects rising consumer demand for cleaner flavours and innovative brews, especially in APAC.

Vietnam’s food safety overhaul moves forward after months of delay
After a disastrous attempt to implement new food safety regulations in January, Vietnam has taken next steps forward — but looks unlikely to make the original April deadline.

Gut health, clean label foods surge in China market
Chinese consumers are driving demand for natural, gut-friendly and plant-based ingredients, mirroring global trends and boosting innovation in functional products.

Iran conflict: Is ceasefire too little, too late for global food?
A two-week ceasefire is now in place in the war between US-Israel and Iran, but much is still uncertain about how long-lasting the impacts of damage done thus far will be and what still lies ahead for the global food sector.

TaoKaeNoi taps Chinese celebrity star power to boost seaweed snack growth
Thailand’s TaoKaeNoi has appointed Chinese celeb Chen Zheyuan as its global ambassador, tapping rising demand for Asian snacks and building a healthy positioning.

Tetra Pak urges rapid food innovation to ease supply chain strain
With food supply chains under strain and consumer demands intensifying worldwide, Tetra Pak calls for faster innovation to keep companies competitive.

Egg-based collagen: The next beauty-from-within superstar?
Singapore firm Vicky en France is upcycling discarded eggshell membranes into collagen products, targeting the growing beauty-from-within and healthy ageing market




