Hunter Foods’ spicy chips bring extra heat to Middle East chilli lovers
Snacking giant Hunter Foods has launched a range of new snacks meant for ‘true chilli lovers’ in the Middle East, bringing more bold heat and flavour to the region.
“What we have created this time is really for the true chilli lovers out there, as we have made some of the spiciest snacks in the market,” Hunter Foods Managing Director Ananya Narayan told us.
“There are other extremely spicy snacks on the market of course, but ours retain their premium element by also having multiple layers and dimensions of taste to them, not just a flat taste that is just spice, as this multi-dimensionality is truly what makes them gourmet.”
Estonia’s Middle East playbook: Key insights for food exporters to the Gulf
Estonia is tapping healthier food trends and grain-based product demands to further its ‘Northern Standard’ approach in the region
The Middle East has emerged as a major export target for many exporting countries internationally over the past few years, fuelled by a rising population with high spending power as well as local policy changes opening up the market.
The United Arab Emirates (UAE), led by Dubai, is undoubtedly leading the pack at the moment due to its rapid modernisation and large expatriate population, and has established many strong bilateral trade allies over the past decade.
Farm Fresh redefines healthy snacking with matcha chicken nuggets
UAE-based Farm Fresh has taken the concept of functional snacking to a new level with its matcha-infused chicken nuggets, blending flavour and function with novelty.
Matcha may well be one of the most popular beverages and dessert flavours in the market currently – but its mention is certainly not often correlated with savoury snacks, much less poultry items.
United Arab Emirates (UAE) protein brand Farm Fresh has decided to buck this trend with the introduction of its brand new, highly unusual matcha chicken nuggets, which not only taste like matcha, but very much look like it too.
3 key lessons for food brands targeting the ‘Future Consumer’
The ‘Future Consumer’ is here, and food brands need to stay ahead of their evolving tastes and expectations to survive in the long run.
Although it may be intuitive to assume that the ‘Future Consumer’ will focus on Gen Z’s and Gen Alphas, things are not quite so straightforward as this group is not defined by age but by attitude and knowledge.
“The main attribute of these consumers is that they know they have a lot of information and knowledge in their hands, and are no longer going to be satisfied to just accept what the food industry tells them is good for them,” Culinary Institute of America President Michiel Bakker told the floor at a Gulfood World Economy Summit 2026 panel.
Inside Coca‑Cola’s 2026 growth playbook: Digital, innovation and change
As Coca‑Cola enters a pivotal year, the drinks giant is doubling down on digital transformation, bold innovation and a refreshed leadership vision to fuel its next decade of growth
The Coca-Cola Company struck a confident tone in its latest annual results. On February 10, the soft drinks giant reported 5% organic growth in 2025 and pledged to maintain that momentum in 2026.
“We have a durable strategy and our runway is long,” summed up Henrique Braun, chief operating officer and incoming CEO. “I’m confident we will deliver on our 2026 guidance and capture the best opportunities available.”
