Hennessy x Jackson Wang collab showcases cognac’s versatility in Asia
Hennessy mixed V.S.O.P. and X.O. with oolong tea and sparkling water for a Mid-Autumn Festival launch with superstar Jackson Wang
The heritage brand aims to bridge East and West as well as old and new to broaden cognac’s reach in Asia with this promotion.
This 2025 Mid-Autumn Festival limited edition collection was created in collaboration with cognac enthusiast and Hennessy’s global brand ambassador Jackson Wang – member of the K-pop group GOT7, known for his international music career and influence in pop culture.
5 major food industry trends spotted at Fi Asia 2025
As consumer demands and preferences continue to evolve in a myriad of ways throughout the diverse Asian region, food and beverage companies are placed under increasing pressure to adhere to these rapid changes in order to ensure products continue to sell.
The best way to do this is for companies to implement new product development and innovation strategies in accordance with current market trends – which of course regularly switch up and evolve as well.
This was prominently evidenced in this year’s Fi Asia 2025 event in Bangkok, Thailand, where several major industry trends such as reformulation and localisation have made a strong comeback showing, in addition to affordability which largely dominated last year’s show.
Here are five of the most significant trends that have made either a comeback or a brand new showing at this year’s event.
4 emerging functional ingredients with APAC growth potential
At Fi Asia 2025 in Bangkok, four functional ingredients stood out as APAC consumers seek sustainable, traditional foods to support healthy lifestyles
Demand for sustainable and traditional nutrient-rich foods for ageing populations is fuelling functional food growth in Asia Pacific.
Here are four functional ingredients that stood out at Fi Asia 2025, held at Bangkok’s Queen Sirikit National Convention Center from 17–19 September.
Pesticide residues dominate China’s latest food safety findings
A new China government food safety report shows potential pesticide risks, spotlighting challenges for authorities, industry, and consumers
China’s market supervision authority State Administration for Market Regulation (SAMR) recently published its half-yearly food safety report on various commonly consumed food products in the market.
This half-yearly report covered the first half of 2025, and involved the authorities conducting checks on over 2.6 million products in the market.
What are the 4 most crucial AI applications in food innovation?
AI is driving food innovation and marketing strategies – here are four major ways experts at Fi Asia 2025 say it is shaping production and improving relevance
The role of artificial intelligence (AI) in food has been on the rise in the past decade, with mostly a practical focus on improving convenience and increasing speed, particularly for larger food and beverage MNCs.
Here are four of the most crucial food industry applications that AI is moving towards in order to make a more significant impact – and make its presence more prominent – in the sector.