Brand New: Bel Group, PepsiCo, Master Kong and more

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Bel Group, PepsiCo, Master Kong and more feature in this edition of Brand New

Bel Group backs precision fermentation to secure dairy, protein future

Dairy heavyweight Bel Group is exploring precision fermentation as a strategy to reshape dairy production and meet evolving protein needs

Bel has been in the dairy business for some 160 years since its establishment in 1865.

Even with its longstanding experience in the industry, the firm now believes that there is a need for novel techniques to produce the dairy ingredients to be used in their cheeses, dairy snacks and other products.

“We know that there is a need to revamp the world’s protein sources, including dairy protein, as it is now clear that there is no way to sustain supply in the traditional way without going down a dangerous path,” Bel Group SVP and Asia Chief Officer Jean-Christophe Coubat told us.

PepsiCo accelerator fuels food industry growth with real-world pilots

PepsiCo’s Greenhouse Accelerator (GHAC) APAC is driving agri-food innovation, with start-ups in the region piloting solutions alongside PepsiCo and key partners

The GHAC APAC 2025 edition recently announced this year’s winning start-up, Beijing AIForce Technology at a ceremony in Shanghai, China.

The firm pulled ahead from among 10 finallists across Australia, China, Indonesia, Singapore, and South Korea to win the coveted US$100,000 prize.

Master Kong sesame business targets SEA market amid China challenges

Facing sesame oversupply in China, Master Kong subsidiary Tingzhi is eyeing exports to affordability-focused markets to rebalance supply and demand

Chinese snacking giant Master Kong is best-known for its instant noodles and snacking products, but it is far less publicised that the firm also owns its own sesame seed-focused subsidiary business which is Tingzhi Foodstuff.

Tingzhi is currently China’s top-selling sesame oil business in the B2B sector, and also ranks second overall in the country for both B2B and B2C combined.

“Sesame oil is a very important oil in China due to its health and nutritional benefits, but this also means it tends to be more expensive than other oils like soy or palm – which in turn has led to a lot of sesame oil on the market being adulterated,” Tingzhi Group Sales Director Pan Qiang told us.

Carlsberg & Heineken: Beer business vital to Malaysia’s economy

Carlsberg and Heineken spotlight beer’s crucial role in Malaysia’s economy, highlighting its value to the food and beverage industry via a new economic study

Some of the beer sectoer’s key issues include the rise of illicit alcohol due to high alcohol taxes, and facing pushback in the zero-alcohol beer scene from religious leaders.

Despite these challenges, a new study commissioned by the Confederation of Malaysian Brewers Berhad (CMBB) – a body that comprises Carlsberg Malaysia and Heineken Malaysia – has put the spotlight on beer’s major contribution to the local economy.

Ajinomoto reaffirms 2030 sustainability goals despite CEO shift

Ajinomoto has renewed commitment to its 2030 sustainability strategy despite a sudden change in CEO recently, reinforcing its long-term AminoScience-based green strategy

The Japanese food giant, best-known for the development of monosodium glutamate (MSG), recently experienced a major shake-up to its executive personnel after former Presendent and CEO Taro Fujie resigned for health reasons.

The resignation was an emergency decision as Fujie was diagnosed as requiring significant time for full recovery after a health episode in December 2024, and he voluntarily stepped down in order to minimise the risk of leadership instability in the company early this year.