Strong flavours brew growth as English Tea Shop enters Middle East
Strong flavours drive English Tea Shop’s Middle East debut as it looks to capture premium tea demand
Teas and tea-based beverages are not new to the Middle Eastern region, but the most common variants here are strong black teas or cardamom teas that are sweetened or flavoured.
The English Tea Shop is looking to convert Middle Eastern consumers from mainstream Arabic or Turkish teas into premium organic teas, starting with the United Arab Emirates (UAE) market.
How Asia and the Middle East are shaping beverage trends
Beverage brands across Asia and the Middle East are staying competitive by blending cultural familiarity with health-focused creations and tech-driven convenience
From local supermarket labels to global giants, beverage brands across Asia and the Middle East are incorporating traditional, health-focused ingredients into new creations.
Brands are also blending traditional wisdom with digital tools to boost engagement and drive sales, such as through the inclusion of traditional and herbal ingredients.
Coffee mixology, functional brews and robot baristas: Top trends from the world’s most exciting coffee markets
Global coffee markets such as Asia, Africa, and the Middle East hold huge opportunities for growth: touring these markets reveals some of the hottest future coffee trends
Europe and North America dominate the global coffee market, collectively accounting for around 62% of global volumes. But that’s set to shift dramatically in the coming years, with markets such as Africa and the Middle East growing fast.
And it’s not just about category growth: innovations from these up-and-coming markets are set to influence the global coffee scene in the coming years.
Dubai start-up Greener Herd launches Arabic-language app for digital tools in livestock
Greener Herd, billed as the first Arabic-language livestock management platform designed for producers in the Middle East, has officially launched on the Google Play Store and App Store
With a physical presence in the UAE and Lebanon, the platform has already gained strong traction across the region, with over 20,000 animals logged on the app and more than 500 active users in nine Middle Eastern countries, including Saudi Arabia and the UAE.
The Greener Herd app is designed to help small- and medium-scale livestock producers to improve their herds’ nutrition, health, and productivity. It provides nutrition planning, health and vaccine tracking, and digital recordkeeping – aiming to give farmers insights in an easy-to-use, Arabic-first mobile platform.
Nestlé’s big bet on ‘super premium’ baby formula
The food giant hopes its new infant formula will help power growth
Nestlé has identified its new infant formula as a “key contributor to growth” for 2025.
Sold under Nestlé’s NAN brand, Sinergity is the only infant formula in the world containing six human milk oligosaccharides (HMOs) and the probiotic Bifidobacterium infantis.
It’s believed this product development will help unlock important market opportunities for Nestlé, which is eyeing premium and super premium formula markets such as the Middle East to drive further growth.
