ASEAN Focus: CP Foods, hybrid meat, Vietnam food safety and more

ASEAN Focus
CP Foods, hybrid meat, Vietnam food safety and more feature in this edition of ASEAN Focus (Getty Images)

CP Foods, hybrid meat, Vietnam food safety and more feature in this edition of ASEAN Focus

CP Foods sees ‘optimistic’ 2025 ahead after 642% profits surge

CP Foods is confident its ongoing local production strategy will boost FY2025 sales even amidst ongoing uncertainties, after seeing a 642% surge in profits in Q1

Thailand-based CP Foods is one of the largest food companies in the world, best known for its ready-to-cook (RTC) meat and poultry product brands such as CP in Asia and Authentic Asia in western markets.

The company recently announced its Q1FY2025 financial results, reporting a 3% year-on-year growth in revenue to THB144.2m (US$4.37bn) and a 642% leap in year-on-year net profits to THB8.55bn (US$258.6m).

The company partially attributed the mega leap in profits to the rise of animal agriculture diseases such as African Swine Fever (ASF) in other international supply chains in the past year, but CP Foods CEO Prasit Boondoungprasert highlighted this achievement as a strong, optimistic sign for the company in the upcoming year.

Best of both worlds? Q-protein offers healthier meat with plant benefits

A new hybrid meat product claims to offer improved nutrition, lower cholesterol, and higher fibre – all while retaining the taste of traditional meat.

Singapore-based Quality Meat and food innovation firm Nurasa have co-developed a new hybrid meat product – one that blends traditional meat with a proprietary plant-based protein system called Q-protein.

Joey Oh, General Manager of Quality Meat, said that the hybrid meat was developed in response to real market demand.

“We received feedback from both foodservice and retail channels about the growing demand for healthier options. Fully plant-based products haven’t gained wide acceptance, especially due to the differences in bite and texture.

“Our goal was to create something more nutritious but still enjoyable – something familiar, not a replacement, but a new protein option that is still meat.”

Vietnam launches food safety checks on large scale MSG, oil adulteration

Vietnam is undertaking a series of food safety inspections across the country after initial checks found large scale adulteration in collective kitchens.

Vietnam has been implementing food safety measures nationwide in conjunction with the country’s Food Safety Action Month from mid-April to mid-March.

Multiple spot checks have unfortunately revealed the production of adulterated food items that were being sent to and used in collective kitchens throughout the country, a disturbing discovery due to the large number of consumers served by these establishments.

Snaxfarm eyes global markets with modernised traditional treats and intense, spicy flavours

Thai brand Snaxfarm is expanding its range of modernised, coconut-based snacks for younger and health-conscious consumers across Asia Pacific and beyond.

Target markets include youth and family demographics in China, the Philippines, Australia, Europe, and the US – regions where snacking is a key part of the food culture.

To cater to modern preferences, Snaxfarm features baked coconut rolls in contemporary flavours such as corn cheese and spicy tomato, inspired by flavour profiles that are increasingly popular with younger consumers.

Oatbedient looks to conquer non-dairy creamer market with clean label oat milk powders

Oat milk firm Oatbedient has grand ambitions for its clean label oat milk powders, citing health and younger consumer interest as major drivers.

Oatbedient is based in Singapore and specialises in both oat milk powder and RTD oat milk, with an emphasis on clean label ingredients for all of its products.

“One of the plant-based milk sector’s biggest issues today is with consumers being wary of certain ingredients used in its processing, which is why we specifically developed our USP to be no junk and no fillers in terms of ingredients,” Oatbedient parent company Listen Up Senior Manager (Business Development) Alex Seh told FoodNavigator-Asia.