Thailand-based CP Foods is one of the largest food companies in the world, best known for its ready-to-cook (RTC) meat and poultry product brands such as CP in Asia and Authentic Asia in western markets.
The company recently announced its Q1FY2025 financial results, reporting a 3% year-on-year growth in revenue to THB144.2m (US$4.37bn) and a 642% leap in year-on-year net profits to THB8.55bn (US$258.6m).
The company partially attributed the mega leap in profits to the rise of animal agriculture diseases such as African Swine Fever (ASF) in other international supply chains in the past year, but CP Foods CEO Prasit Boondoungprasert highlighted this achievement as a strong, optimistic sign for the company in the upcoming year.
“This surge in profitability reflects our strong adaptability to economic and geopolitical challenges,” he told the floor at the firm’s most recent investors’ meeting announcing the results.
“CP Foods’ overall performance for 2025 is already expected to surpass that of the previous year.
“One of the factors in this is that CP Foods remains unaffected by concerns surrounding US tariff policies as we focus on affordable food products that are produced locally in over 10 countries.
“[This local production strategy means that we] export only 4% to 5% of our sales, primarily to some Asian markets such as Japan, as well as European countries.
“[In the United States], we are well-known under the Authentic Asia brand and produce locally. Our overall exports to the US market account for just 0.3% of the business.
“As such, we have an optimistic outlook for FY2025 driven by our ongoing strategic initiatives.”
The firm has also made it clear that exports are not going to be a major growth strategy for it in the coming year. Instead, it will focus its efforts on growing and developing its existing resources.
The four main growth strategies listed by Boondoungprasert were: Expanding distribution channels in existing markets, strategically increasing production capacity, strengthening market presence in existing markets, and also fostering innovation in products and processes.
It has also put the dollars into its commitment to foster innovation, with the recent establishment of an Open Innovation department in the company.
Food safety amidst adversity
CP Foods’ leap in profitability was also seen as a showcase of the firm’s abilities to maintain strict disease prevention systems in its production operations, even amid the outbreaks of poultry and swine diseases in multiple countries around the world.
“In fact, the outbreaks of avian influenza in several countries along with the ongoing impacts of African Swine Fever (ASF) led to a decrease in global poultry and swine supplies, which also enabled CP Foods to surpass our performance targets,” Boondoungprasert said.
“What this has shown is the effectiveness of our strict disease prevention systems and high occupational health and safety standards.
“This is the result of continuous investments in innovation, technology, and the implementation of IT management systems, alongside a commitment to biosecurity and systematic disease prevention in livestock farming.
“All these factors are what have enabled the company to maintain production stability and ensure consistent product quality.
CP Foods will be presenting at our upcoming Growth Asia Summit 2025, as a speaker in our Protein Innovations session – click here to sign up and join us to find hear more about their innovations and plans for the future.
